BRANDING
My true passion is building the creative elements of a brand; my experience ranges from revamping an existing identity to conceptualizing a brand from the ground-up. Getting into the mindset of a particular demographic and determining what appeals to them most (conceptualizing the logo, colors, mood, name and overall identity) fuels my creativity. Throughout my career I branded and rebranded businesses and countless events and festivals throughout Chicago.
CHARCUTE
As someone who thrives on creative pursuits, I didn't want to rest on my laurels during the pandemic. I decided to launch my own company with two close friends. Our shared passion for gastronomy, creativity and cultivating unique experiences is what inspired Charcute. We looked at the pandemic as an opportunity to really build and develop something unique. Charcute specializes in curating gourmet charcuterie grazing boxes and boards, delivered right to your door.
As the Creative Lead, I created all brand elements including logo and web design, product packaging, development and ingredients.
We were recently featured on Chicago NBC news for our Valentine's Day collection.
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VOLLEYWOOD
Volleywood is a 1-Day music festival, held every year in July at North Avenue Beach. Historically, Volleywood was a live music beach party with acts ranging from Nelly to the Backstreet Boys. However, in recent years it transformed into an electronic music festival featuring some of the biggest DJs in the industry. My role in the recent success of this event has been rebranding most of its identity (logo, website, promotional materials, campaigns, etc) into one that reaches electronic music fans.
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BLOODY MARY FEST
With Bloody Mary Fest, I took an existing event, Chicago's Bloody Mary Competition, and rebranded it with an elegant logo and overall look that speaks not only to the Bloody Mary connoisseurs, but also to the foodies and brunch enthusiasts of the world. The new branding entailed creating a new logo, website, signage, marketing campaigns and promotional materials such as posters and flyers.
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NEW YEAR'S EVE 5K
I collaborated with Chi-Town Rising on their inaugural Chi-Town Rise & Shine 5k. This included creating the 5k logo, website, branded hats & medals as well as the marketing materials for Google ads, emails, flyers, posters and CTA advertisements. When Chi-Town Rising did not come back to Chicago in 2017, I then rebranded it into New Year's Eve 5k for Chicago Sport Sport & Social Club.
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HOU5E
Hou5e was a really fun rebranding project where I was able to work with all facets of the company's identity - from the new logo to the graphics on the apparel to various elements of the website. The crowning achievement was having my images displayed in a large scale trade show booth at the official launch of the brand.
